Basically, the Snapchat application presents users wit three main filters; the custom, colour and the Geo filters. Filters are an excellent opportunity for marketers to customize their advertisement content and target it to a certain group of people. With the Geofilters, you can select the town, city or live event you are currently attending and include is in your snaps. The colour filters used on Snapchat are comparatively similar to the filters found on Instagram. These filters are standard with the application.
The custom filters, on the other hand are the filters that users can create within the Snapchat app using creativity through either text or emojis. With these filters, Snapchat users do not have to post plain advertisement texts, but can customize their advertisements to meet their own individual requirements. However, the custom filters have a downside in that they can make your Snapchat app buggy, particularly if you use a very big emoji.
The various filters will make your advertisement content more enticing, but you will nee to attract more snapchat followers and grow your readership.